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BooleanMaths is a marketing analytics and attribution platform designed for D2C brands. It helps marketers drive measurable results by providing accurate attribution, Conversion APIs, and real-time insights. The platform maps complete user journeys from discovery (ads, social media) to purchase, uses fingerprinting to track visitors across sessions, and offers no-code API integrations to feed high-value data directly to ad campaigns.
To use BooleanMaths, install the pixel via the Shopify app or directly, connect your Meta and Google Ads accounts, configure Conversion APIs to transmit first-party data, and set up influencer tracking for social media campaigns.
BooleanMaths is a marketing analytics and attribution platform built for D2C brands to drive measurable results using accurate attribution, Conversion APIs, and real-time insights.
BooleanMaths offers more accurate attribution, Conversion APIs, and real-time insights compared to Google Analytics or Shopify analytics, which may suffer from incomplete data and limited visibility into full customer journeys.
Conversion APIs transmit accurate first-party data back to ad platforms, which improves ad targeting and ROAS by providing a more comprehensive view of the customer journey.
While specifically designed for D2C brands, BooleanMaths can be used by any business aiming to improve marketing attribution and ad performance.
Setting up BooleanMaths typically takes only a few minutes via the Shopify app or standard pixel installation.
BooleanMaths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp, and other platforms.
BooleanMaths supports various attribution models, including first-touch, last-touch, linear, and others.
Yes, BooleanMaths helps reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS) by providing accurate data for optimizing ad spend and audience targeting.
No, BooleanMaths provides no-code API integrations, allowing you to use the platform without any coding knowledge.
Yes, BooleanMaths offers a free trial that provides full access to all attribution features.
Agencies can use BooleanMaths to manage multiple client accounts from a single dashboard while providing improved marketing attribution and ad performance.
Founders should use BooleanMaths to gain better data-driven insights, optimize marketing budgets, and improve overall ROI.
Setting up BooleanMaths can generate significant ROI by improving ad performance, reducing data loss, and providing a clearer understanding of customer journeys.
No, BooleanMaths is designed to be user-friendly and does not require a dedicated data team to operate.
Free plan available.
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