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Introduction:
WorkMagic is a marketing science and experimentation platform built to maximize marketing performance. It specializes in custom-built, incrementality-based attribution to help e-commerce brands measure the true impact of their campaigns. Key features include Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated Marketing Mix Modeling (MMM).
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WorkMagic Product Information
What is WorkMagic?
WorkMagic is a marketing science and experimentation platform designed to maximize the effectiveness of marketing efforts. It specializes in custom-built, incrementality-based attribution to help brands optimize their strategies. The platform empowers e-commerce businesses to measure the actual impact of their marketing through experimentation and measurement tools, including Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated Marketing Mix Modeling (MMM).
How to use WorkMagic?
To use WorkMagic, connect your store and marketing or sales channels to the platform. Next, schedule and execute your incrementality tests. Finally, review the results to calibrate your attribution model and obtain actionable insights for your budget allocation.
WorkMagic's Core Features
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Incrementality-based Attribution
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Geo Incrementality Testing
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Incrementality-calibrated MMM (Marketing Mix Modeling)
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Automated Incrementality Testing
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Marketing Halo Effect Measurement
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Actionable Insights for Budget Allocation
WorkMagic Use Cases
#1
Measuring the incremental impact of marketing channels or campaigns using Geo Incrementality Testing.
#2
Refining data-driven attribution models with incrementality tests to ensure accurate marketing performance measurement.
#3
Optimizing media budgets across channels by integrating incrementality test results into MMM.
#4
Uncovering the incremental impact of TikTok on DTC sites and its halo effect on Amazon.
FAQ from WorkMagic
What are the requirements for advertisers to participate in incrementality testing? +
Advertisers generally require approximately 3,000 orders per month and the ability to control geo-targeting across marketing channels to conduct incrementality tests. In some instances, lower order volumes may be accepted.
How long do incrementality tests last? +
The provided information does not specify the duration of incrementality tests.
How do you launch an incrementality test? +
The provided information does not specify the steps required to launch an incrementality test.
WorkMagic Pricing
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