Free
$0Free plan available.
WorkMagic is a marketing science and experimentation platform designed to maximize the effectiveness of marketing efforts. It specializes in custom-built, incrementality-based attribution to help brands optimize their strategies. The platform empowers e-commerce businesses to measure the actual impact of their marketing through experimentation and measurement tools, including Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated Marketing Mix Modeling (MMM).
To use WorkMagic, connect your store and marketing or sales channels to the platform. Next, schedule and execute your incrementality tests. Finally, review the results to calibrate your attribution model and obtain actionable insights for your budget allocation.
Advertisers generally require approximately 3,000 orders per month and the ability to control geo-targeting across marketing channels to conduct incrementality tests. In some instances, lower order volumes may be accepted.
The provided information does not specify the duration of incrementality tests.
The provided information does not specify the steps required to launch an incrementality test.
Free plan available.
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