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Introduction: Clay is an all-in-one platform designed to help B2B businesses execute personalized outbound campaigns at scale. By integrating over 50 data providers and AI capabilities, the platform streamlines the sales process, allowing users to access more than 100 premium data sources and AI research agents to automate growth workflows and convert insights into revenue.
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Clay Product Information

What is Clay?

Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. It combines the capabilities of over 50 data providers with AI to transform your sales process. Users can access more than 100 premium data sources and AI research agents within a single platform to automate growth workflows and turn insights into revenue.

How to use Clay?

Build workflows by connecting to data sources, enriching lead information, scoring accounts, and automating outreach through integrations with your CRM, email sequencer, and other GTM tools.

Clay's Core Features

  • Multi-provider data enrichment
  • AI formula generator
  • AI research agent
  • Personalized copywriting
  • CRM enrichment & hygiene
  • TAM sourcing
  • Account & lead scoring
  • Intent data
  • Automated inbound & outbound

Clay Use Cases

#1 RevOps: Automatically prospect, enrich, and clean your CRM data.
#2 Sales: Automate your lead prospecting and research tasks.
#3 Growth marketing: Execute targeted campaigns across all marketing channels.
#4 Enterprise: Establish a robust data foundation for any GTM workflow.
#5 Startups: Rapidly launch growth campaigns without the need for additional headcount.

FAQ from Clay

What is Clay? +

Clay is an all-in-one platform that enables B2B businesses to run personalized outbound campaigns at scale by integrating data, AI, and automation.

What can I do with Clay? +

You can use Clay to enrich your CRM, source targeted lead lists, score accounts, monitor intent data, automate inbound and outbound processes, and consolidate your GTM tech stack.

Is Clay secure? +

Yes, Clay maintains enterprise-grade security, including SOC 2 Type II compliance, as well as support for GDPR and CCPA regulations.

Clay Pricing

Free

$0

Free plan available.

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